Thesis · For investors and partners

Services are the new software.
Clinics are where we start.

Arcus is an AI-native sales BPO: it sells the clinic’s commercial outcome, not the tool. Agents on repetitive work, specialists on judgment, three languages from day one.

Talk to the founders See the page for clinics

Arcus / The numbers behind the thesis

Where the money is

$1 : $6

For every dollar on software, six go to services.

Sequoia Capital, 2026

38M

aesthetic procedures worldwide in 2024

ISAPS Global Survey 2024

3.1M

in Brazil, the world’s 2nd largest market

ISAPS Global Survey 2024

< 5 min

maximum recommended response time

UNO CRM method

01 · The thesis

Clinics don’t buy a CRM.
They buy patients in the chair.

Sequoia drew a line between two ways of applying AI to services: a copilot sells a tool to the professional, an autopilot sells the outcome to whoever pays. Arcus is the autopilot for clinic sales: an AI-native sales BPO.

Copilot

  • Sells a tool
  • Charges per seat
  • Depends on who uses it
  • Measures software usage

Autopilot · Arcus

  • Sells the outcome
  • Price tied to work delivered*
  • Runs when the front desk is swamped
  • Measures show-ups and sales

*Outcome-based pricing being validated with our first clinics. Read Sequoia’s essay

02 · Why clinics

All four signals are here

i

Already outsourced

Clinics already pay agencies, media buyers and freelance SDRs. The budget exists.

ii

Rules, not judgment

Replying, booking, confirming and following up follow rules. AI already does it well.

iii

It’s measurable

Six measures with market benchmarks. Before and after show up clinic by clinic.

iv

Large and fragmented

Thousands of owner-run clinics with no sales team, in the world’s 2nd largest market.

03 · AI-native inside

Built the way it sells

Two founders and a team of agents, from prospecting to operations. The real status of each front:

Arcus CRMPipelines, cadences and team dashboard, used dailyLive
UNO CRM setupIn client clinics, replicable across locationsIn operation
AI SDRAnswers Arcus’s leads and calls a founder at the right timeIn testing
Mystery-shopper squadSix agents that test clinics and compute the Gap IndexRolling out
Outcome-based pricingBeing validated with our first clinicsIn testing

Human judgment where it matters: pricing, clinical decisions and every message sent on behalf of a clinic.

04 · Global from day one

The gap doesn’t only speak Portuguese

Wherever a clinic’s front desk is a WhatsApp chat, the gap is the same. We start in Brazil, and the product is already in three languages.

  1. PTBrazilnow
  2. ESSpanish-speakingnext
  3. ENEnglish-speakinglater

05 · Team

Who runs
your sales desk

Pedro Vandro
Pedro VandroFounder · Sales & Growth

200+

sales operations built

R$300M+
in combined revenue
R$800k
MRR in 6 months

Led operations and the AI vertical at Growth Machine, then Head of LATAM at Kodie.

Rafael Borges
Rafael BorgesFounder · Clinic Sales

+35%

in clinic revenue

+20%
in conversion
8+
years in clinics

Head of Sales at dental chains and franchises.

Our team comes from

  • Forbes BLK ’23
  • Shell LiveWIRE ’21
  • Wadhwani Foundation Ignite ’23
  • Growth Machine
  • PróLíder · Instituto Four Harvard & MIT ’25

Official partner

  • UNO CRM

Arcus / Contact

Do you believe in lean, profitable, global companies built with AI?

Investors, accelerators and partners: talk directly to the founders.

pedro@arcusclinicas.com.br See the page for clinics